Marketing
For 7 years I worked for Tumi, an industry leader in the luggage and leather goods industry, starting off as a marketing assistant and rising to the level of Production Manager. Tumi styled itself as a Marketing company more than anything else and in my time there I was exposed to the highest level of Brand marketing and my experience includes almost any area of Marketing related activity.
Below are just a few examples of projects and product launches I was involved with. Click any of the thumbnails to see greater detail. |
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Product Launches
While at Tumi I was involved in numerous project launches from assisting to managing the entire project. The images below are related to a new line of Dakota that was launched in 2000.
Catalog
Collateral
Direct Mail and Response Cards
As Production Manager I was in charge of coordinating the production of Direct Mailers, going on press to ensure production quality and obtaining mailing lists.
Collateral Production
Just a few samples of the many many pieces of collateral I developed for sales use, product support, holiday promotions, etc.
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